R. Scott Keller
For me, brands are exciting. They are the business’s signature and often its most important asset. Helping clients find that proper identity – representing what they stand for but also being free from conflict – is most satisfying. I appreciate how important the decision is when a trademark is being adopted and I do everything in my power to ensure it is a brand that can be enduring and will not face challenges down the road. There still is no greater thrill for me than driving down the street, walking through a store or browsing websites online and seeing a trademark that I helped my client choose and secure (just ask my family – they get so embarrassed).
For almost four decades, Scott Keller has helped businesses of all sizes safely navigate intellectual property and internet issues – with a particular focus on trademarks, copyrights, domain names, rights of publicity and unfair competition. Scott counsels clients across a variety of industries, assisting them with the screening, registration, licensing protection and defense of their valuable trademark and copyright assets worldwide (working closely with counsel in other countries as appropriate). “At this stage of my career,” he notes, “there is almost nothing on the trademark or copyright front that I haven’t seen or handled.”