Warner Norcross + Judd represented Poterack Capital Advisory, a wealth management firm specializing in financial planning and tax optimization, in its sale to Mercer Advisors.
Based in Jackson, Wyoming, Poterack Capital Advisory is an all-digital practice with approximately $265 million in client assets. Founded in 2001, the firm was previously affiliated with Private Advisor Group, a large office of supervisory jurisdiction for independent broker-dealer giant LPL Financial.
Poterack Capital Advisory is led by CEO Ryan Poterack and supported by Alec Quaid, Wealth Manager, and Anna Hopkins, Relationship Manager. The firm offers clients a comprehensive suite of services, encompassing asset management, tax optimization and wealth management. Through a custom discovery process, the team delivers tailored guidance aligned with each client’s values, experiences and lifestyle, all within a fully virtual service model.
“Mercer Advisors’ technology, scale and operational infrastructure will allow us to enhance the experience we deliver to clients today and bring on new clients more efficiently,” said Poterack. “Partnering with Mercer Advisors allows us to offload various aspects of running the business and maintain a laser focus on clients, positioning our firm for meaningful, long-term growth.”
Warner served as legal counsel to Poterack Capital Advisory in the transaction, advising on the negotiation and documentation of the sale. The Warner team was led by Linda Paullin-Hebden and included John Muhs and Lauren Moine.
Iron River served as the exclusive adviser to Poterack Capital Advisory.
Warner's Mergers and Acquisitions (M&A) Practice Group
As part of one of the largest and most successful law firms in Michigan, Warner's M&A group draws upon more than 85 years of experience to successfully and efficiently handle a wide range of M&A transactions for both private and publicly traded businesses, including mergers, acquisitions, divestitures, joint ventures and strategic business combinations of all types.
Warner's Funds and Investments Industry Group
As the only firm in the state of Michigan focused on the unique legal and compliance needs of investment advisers and broker-dealers, Warner regularly represents investment advisers in all their legal needs from guiding clients through the regulatory process to supporting our clients in acquisition or divestiture. Warner's unique knowledge of the investment adviser industry ensures that Warner attorneys will safely steer you through every aspect of the investment adviser regulatory or transactional landscape.
