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News | January 10, 2023
2 minute read

Warner Represented Earth Equity Advisors in its Partnership with Prime Capital Investment Advisors

Warner Norcross + Judd LLP represented Earth Equity Advisors (Earth Equity) in its sale to Prime Capital Investment Advisors (PCIA). This transaction will expand PCIA’s offerings into the sustainable, responsible and impact investing (SRI) sector and add $151 million in assets under management. As part of the transaction, Earth Equity’s entire team is joining PCIA.

Earth Equity was founded by CEO and Director of Investments Peter Krull nearly 20 years ago. The firm and its team invests clients’ assets responsibly and in alignment with values spanning fossil fuel-free, sustainable, responsible and impact investment portfolios. The Green Sage® Sustainability Portfolio remains the firm’s signature portfolio, with the Green Sage® DeCarb Portfolio and other SRI fund and ETF portfolios focusing on clean energy, energy efficiency, battery technology, green transportation, sustainable real estate, plant-based foods and more.

“When looking for a firm to partner with, it was imperative that we joined forces with a company whose culture aligned with ours,” says Krull. “Like myself and our team, our clients are passionate about saving the planet. We wanted to ensure that our services and investment portfolios had the resources necessary to scale, so we can help more clients and advisors invest responsibly. We are thrilled that we found Prime Capital Investment Advisors, who will help us enhance our current offerings and spread our mission to the masses.”

Warner served as legal counsel to Earth Equity, representing the firm in the negotiation and documentation of the transaction. The Warner transaction team was led by Linda Paullin-Hebden and included Celia Kaechele.

ECHELON Partners served as the exclusive financial advisor to Earth Equity.

Warner’s Mergers and Acquisitions (M&A) Practice Group

As part of one of the largest and most successful law firms in Michigan, Warner’s M&A Practice Group draws upon more than 90 years of experience to successfully and efficiently handle a wide range of M&A transactions for both private and publicly traded businesses, including mergers, acquisitions, divestitures, joint ventures and strategic business combinations of all types.

Warner’s Funds and Investment Services Group

As the only firm in the state of Michigan focused on the unique legal and compliance needs of investment advisers and broker-dealers, Warner regularly represents investment advisers in all of their legal needs from guiding clients through the regulatory process to supporting our clients in acquisition or divestiture. Warner’s unique knowledge of the investment adviser industry ensures that Warner attorneys will safely steer you through every aspect of the investment adviser regulatory or transactional landscape.