“In the Know: Warner’s Litigation Spotlight” brings you the latest vlog from Warner’s Intellectual Property Enforcement and Litigation team. In this video, Warner Partner Brian Wassom discusses the importance of trade dress – what it is, why it should matter to you and how Warner can help protect your trade dress. A subset of trademark law, trade dress protects the overall commercial impression created by a company’s products or services in the marketplace. A trade dress may comprise words, logos, color palette, building design and decor, uniforms, signage, product packaging, website design – any and all of these characteristics can combine to form a company’s trade dress and can be protected as such. We’re seeing an increase in trade dress infringement and the confusion it causes consumers, and we’ve been successful at solving such problems for our clients. Warner is here to help!
To learn more about protecting your company’s trade dress, view the video below.
Trade Dress Law: Why It’s Important to You