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Augmented Legality
Blogs | May 9, 2012
3 minute read
Augmented Legality

The Augmented Reality Event 2012: Day Two

The third annual ARE2012 conference is now winding up. It's been another great day for learning and getting motivated about the augmented reality industry.

Today I got the chance to give a solo presentation on "AR Law: What's Around the Corner?"  In 15 minutes, I summarized just a few of the many legal potholes that await AR startups along the road to success.  The three topics I focused on were ARvertising, Privacy, and Negligence/Personal Injury.   I also distributed flash drives loaded with free copies of my new e-book Augmented Legality 1.0, which organizes and collects many of my AR blog articles from the past year.  If you didn't get a flash drive either in your registration materials or at the presentation, you can download a copy of the e-book here.

But again, there was so much more going on today than just my brief talk.  Here are a collection of tweets from those in attendance today:

Adrian Cheok talking about Lovitics - transmitting love using robots. Kissenger system for remote kissing. #are2012 twitter.com/patchedreality…

— PatrickOShaughnessey (@patchedreality) May 9, 2012

Innovega hybrid contact lens & eyewear coming "within 3 years". #are2012 #iwant twitter.com/patchedreality…

— PatrickOShaughnessey (@patchedreality) May 9, 2012

Mark Billinghurst quote "anyone pointing a camera at me should be prepared for a lawsuit" (problem of AR on phones) #are2012

— Adrian David Cheok (@adriancheok) May 9, 2012

@bdwassom intriguing food for thought on all of the potential legal pitfalls facing AR in the future. #are2012

— PatrickOShaughnessey (@patchedreality) May 9, 2012

Mark emphasizes a point that I feel very strongly about in the AR space... not enough testing or evaluation of products/experiences #ARE2012

— Howard Ogden (@HowardsReality) May 9, 2012

Mark Billinghurst giving smart, sensible talk about AR UX design & evaluation #are2012 His lab hitlabnz.org does good work.

— Gene Becker (@genebecker) May 9, 2012

Great writeup on #ARE2012, thanks @rafe j.mp/J1eaoR That quote at the end was our CEO Brian Mullins - @mrlaserbeam

— daqri.com (@daqri) May 9, 2012

My slides and speaker notes from my #ARE2012 talk @arealityevent"Augmented Awareness & Reality Games" ugotrade.com/2012/05/09/aug…

— Tish Shute (@TishShute) May 9, 2012

Paper on Moving beyond Mixed/Dual/Blended Reality meshes well with @neb's talk. Layering contexts is #PoSR dfki.de/LAMDa/2012/acc… #are2012

— AnthroPunk (@AnthroPunk) May 9, 2012

Arrive at an airport, download a set of all of the city's transportation and destination options.Cool idea from @fianxu at @daqri #are2012

— Brian Wassom (@bdwassom) May 9, 2012

Social filter for a city - seeing the city through the eyes of your peers #ARE2012 twitter.com/HowardsReality…

— Howard Ogden (@HowardsReality) May 9, 2012

Brian Mullins explaining 4D on stage at #ARE2012 "3D is looking into a window. 4D is all about space/time. It brings it into your world."

— daqri.com (@daqri) May 9, 2012

It was Porn that helped VHS win. Anyone making AR Porn? Your platform will go global ;) #are2012

— Luke Robert Mason (@LukeRobertMason) May 9, 2012

Jeffrey Powers giving a fascinating talk about vision and how we discern things like "E's" from "B's" and how long it takes. #are2012

— AnthroPunk (@AnthroPunk) May 9, 2012

@mrlaserbeam announces @daqri "lightsource" a tool within AR that helps creators apply lighting to 3D models, beta launch June#ARE2012

— Howard Ogden (@HowardsReality) May 9, 2012

@baraasafaa AR increases dwell time [in print] which in-turn increases probability of a call-to-action #ARE2012

— Howard Ogden (@HowardsReality) May 9, 2012

"Augmented Reality will make money obsolete" dekko's own @anselm o/ #are2012

— Anthony Maës (@portemantho) May 9, 2012