Skip to Main Content
Warner in Brief: Quick Insights
Videos & Podcasts | September 29, 2026
less than a minute

Personal Goodwill Could Save You Millions in Taxes

Sean Cook discusses how identifying personal goodwill in the right circumstances may reduce the tax burden associated with the sale of a closely held business.

Learn how personal goodwill can be distinguished from the value of the business itself, why that distinction may help avoid double taxation in certain transactions and how advance planning and contractual arrangements can affect the analysis.