Hosted By: OESA
Location: MSU Management Education Center, 811 W. Square Rd., Troy, MI 48098
Automotive supplier executives in communications, sales and marketing are invited to attend the OESA Marketing Summit breakfast briefing, designed to provide valuable insight on the latest trends in B2B marketing, including global considerations, social media and keeping claims legal.
Steven G. Pitsillos, principal, roundtable6, discuss how suppliers can develop their brand globally.
Rob Powers, Senior Enterprise Account Executive – Elevate, LinkedIn, will share insight on how companies can improve hiring, marketing and selling through employee advocacy.
Janet L. Ramsey, Partner, Warner Norcross & Judd, will discuss the risks and pitfalls of advertising claims both in traditional and new media, including social media as well as the ways to manage those risks on the front-end, with real examples from original equipment suppliers
Click here for details and registration on the OESA web site.