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A Better Partnership


Dec 2015
December 05, 2015

Warner Client Geek My Tree Featured on Shark Tank

Who: Geek My Tree, LLC, Grand Haven, MI
Industry: Tech Development; Consumer Product; Manufacturing and Sales
Area of Law: Business Startups; Technology; Intellectual Property
Results: Developed Patent and Trademark Portfolio for a New Business


Brad Boyink invented a holiday tree lighting system called Geek My Tree in 2014.  His invention was inspired by a beloved Christmas tradition - hosting for many years the second largest neighborhood Christmas light display in the nation. Building upon his expertise in these large production light shows, Geek My Tree brings the light display technology to individual trees; it offers a simple, hassle-free way to hang lights in minutes to provide pre-programmed lighting effects all under the control of a smartphone application.

How We Helped

Warner Norcross & Judd conducted research to confirm the Geek My Tree product design and name are unique – and worked with Brad to file the appropriate patent and trademark applications to protect his investment. Brad needed a solid team of Technology and Intellectual Property attorneys behind him to make his business ideas a reality. Janet Knaus and Chuck Burpee helped Brad establish the appropriate patents, trademarks and technology contracts to take Geek My Tree to the marketplace.

Watch Geek My Tree and Brad Boyink (Founder and President) on Shark Tank this Friday, December 11, 2015, at 9 PM EST/8 PM CST.

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