In this issue of Warner’s Emerging Media Industry Group vlog, Warner Partners Mary Bonnema and Scott Keller discuss the use and management of intellectual property in colleges and universities. A school’s trademark can be one of its most important assets. A school’s name, nickname, mascot and slogan make up the uniquely branded trademarks special to that school – and if those assets are being misused by other local and national businesses, the integrity of that school could be compromised. In addition, money can be made through licensing merchandise to faithful sports fans and alumni, and any inventions or technologies created by faculty or research departments can generate income for the schools. Mary and Scott address these opportunities and can help develop policies to protect and utilize your school’s trademarks, merchandise, patentable inventions and more. To view the video and learn more about trademarks and patents in higher education, click on the link below.
Intellectual Property in Higher Education Part 1: Trademarks + Licensing
