The new rules take effect on January 1, 2014. Violators can be assessed penalties of up to $2500, though you will first be given a 30-day opportunity to bring your policy into compliance.
California’s legislature recently enacted Assembly Bill No. 370
The term “do not track” commonly refers to an HTTP header used by Internet web browsers to request a web application disable its tracking or cross-site user tracking. When do not track is enabled, a user’s web browser adds a header to content requests indicating that the user does not want to be tracked. However, the do not track request is simply a signal; the web browser cannot enforce the request. Whether the signaled request is honored depends upon how the web application responds to do not track headers.
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