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Aug 2016
18
August 18, 2016

Navigating the Intersection of Today’s Automotive IP and IT


The law firm of Warner Norcross & Judd LLP and the Original Equipment Suppliers Association invite automotive supplier executives to a breakfast briefing, “Navigating the Intersections of Today’s Automotive IP and IT,” to be held on Tuesday, Sept. 27 in Troy.

Warner Norcross attorneys will lead a half-dozen sessions focused on legal issues that stem from the rapid evolution of new automotive technologies. The event, which will be held at the Michigan State University Management Education Center at 811 W. Square Lake Road, begins with registration, networking and a continental breakfast at 7:30 a.m. and concludes at 10:30 a.m.

Julie Fream, OESA’s president and CEO, and Thomas J. Manganello, a Warner Norcross partner and co-chair of its Automotive Industry Group, will introduce the sessions that will cover a variety of topics to help suppliers protect their intellectual property and trade secrets. Individual discussions include:

Michael G. Brady: Creating IP Jointly: Avoiding Antitrust Liability with JVs and JDAs
Driven by telematics, connected and autonomous vehicles, as well as new safety features, companies are partnering in new ways to bring technology to market faster than ever. While these arrangements often increase competition, they can also potentially run afoul of antitrust laws. This presentation will highlight ways suppliers can structure partnerships to help avoid antitrust scrutiny.

B. Jay Yelton III and Dawn Garcia Ward: Electronic Data Management – Where IP, IT and IG Intersect
In the time it takes to read this sentence, more than 20 million email messages will be sent globally. Cost and risk implications for eDiscovery escalate with the rising tide of data, which is why suppliers must re-examine their information governance, or IG, policies and procedures. This presentation will provide tools to assess IG needs, best practices for compliance with privacy and security regulation and benchmark data.

Nathan W. Steed: Cybersecurity: What it Means for Auto Suppliers and Implications for IP Protection
Cybersecurity is an industry buzzword, but the issue is nothing new: safeguarding electronic data in all of its forms. Hackers can compromise data, but so can employees and contractors. Robust systems and processes are needed to safeguard valuable IP and corporate information. This presentation will walk through what needs to be done to mitigate risk.

Randall J. Peck - Status of Inter Partes Review and Foreign IP in View of the BREXIT
Inter partes review, or IPR, is an alternative to litigation for invalidating competitors’ patents as a defense to alleged infringement or to cancel problematic patents. IPR and related trials are likely to play a part in, or be an alternative to, patent litigation. IPR has been challenged on many grounds, including whether IPR is constitutional, which will continue to shape IPR and patent litigation for suppliers. Understanding those implications will help companies protect themselves and their IP going forward. Implications relative to the BREXIT on IP portfolios and related strategy will also be covered.

Gregory D. DeGrazia: Trade Secret Protection (What Are You Missing?)
The Defend Trade Secrets Act of 2016 provides a uniform body of federal law, creating the option of seeking redress in either federal or state courts. In this presentation, new provisions for remedy of ex parte seizures will be covered, along with steps and strategies to comply with, and take full advantage of, new trade secret protections. A case study will emphasize how to best protect crucial trade secrets on a global scale.

Program information and registration is available at www.OESA.org or by contacting OESA at 248.952.6401. Cost for OESA members is $125 per participant before Sept. 13 or $175 after that date and $150 for non-members before Sept. 13 or $200 after.

About Warner Norcross

By providing discerning and proactive legal advice, Warner Norcross & Judd LLP forges a better partnership with its clients.  Warner Norcross is a corporate law firm with 230 attorneys practicing in eight offices throughout Michigan:  Grand Rapids, Holland, Kalamazoo, Lansing, Macomb County, Midland, Muskegon and Southfield.  To learn more, follow us on Twitter @WNJLLP or connect on LinkedIn.
 
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