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A Better Partnership

Events

Jun 2014
11
June 11, 2014
Intellectual Property Best Practices:
Protecting and Strengthening your Competitive Advantage

MSU Management Education Center | Hosted By: OESA

8 am - 12 Noon

Join OESA and Warner Norcross & Judd LLP on June 11, 2014, at MSU Management Education Center in Troy, MI or via live webinar for a discussion addressing intellectual property best practices.  In today’s automotive world, being an innovator and technology leader is what separates you from your competition.  To take full advantage of your technology, your innovations must be properly protected and integrated into your business strategy.

Warner Norcross & Judd’s intellectual property and automotive attorneys will highlight how best to manage a high-tech business in view of the changes in laws and regulations governing intellectual property, best practices for protecting your innovations, and the best methods for safeguarding and capitalizing on your intellectual property by examining outcomes of real life case studies.

Details and registration: http://www.oesa.org/Events/Event-Calendar/OE-MTG061114.html

Introduction - Tom Manganello

How the "America Invents Act" is Changing the Automotive Industry - Greg DeGrazia and Randall Peck will discuss how conventional marketing, sales and technology development strategies may negate intellectual property protection, including a case study and best practices under the America Invents Act.

Your Defense Against Counterfeiting and Other Threats - Matt Mowers will discuss the scope of intellectual property protection beyond utility patents, including trademark, trade dress and copyright for the protection of automotive products and accessories, as well as strategic considerations and limitations for management of a company’s IP portfolio using these IP rights.

Protecting Your IP Rights through Smart Contracting - Jeena Patel will discuss how your contract language can impact your intellectual property rights, highlight critical OEM terms and conditions that you should be aware of, and suggest some actions you can take to protect your competitive advantage in the face of overreaching contract terms.

Securing Trade Secrets with a Transient Workforce - Michael Brady will discuss what qualifies as a trade secret, strategies that suppliers can use to safeguard their trade secrets, and policies, procedures and agreements suppliers should consider utilizing to protect against misappropriation of trade secrets by departing employees.

Panel Discussion and Q&A - Matt Mowers, Greg DeGrazia, Randall Peck, Michael Brady and Jeena Patel

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