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A Better Partnership

Ahead of the Curve Auto Supplier Blog

August 17, 2015

Apple’s Project Titan: Objects in the mirror are closer than they may appear

Since early 2014, Warner Norcross attorneys have been closely monitoring the software giants as they continue to seek entrance into automotive manufacturing, specifically through R&D investment in automated vehicle technology.

News reports over the weekend speculate on Apple’s “Project Titan," a codename for its automated vehicle program.  According to the coverage, Apple is seeking access to GoMentum, an ultra-secure 850-hectare naval base turned testing facility that is fortified by with Army personnel, for the ultimate in private, closed-course vehicle testing. 

Apple has not confirmed any details on the secretive program, however, this report suggests that early Apple automated vehicle prototypes may already be in testing.  While many of Apple’s auto patent filings have focused on infotainment, news reports of an automated vehicle produced by Apple are increasing.  The OEM suppliers are indicating a move towards joint development of automated technology with tech software companies in a race to develop a commercially viable product. The $203 Billion question is whether Apple plans on actually building automobiles, or license its technology to OEM’s or suppliers.  Keep your hands on the wheel because the autonomous ride continues to pick up speed!

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