After a successful quarter-century leading human resources at Warner Norcross + Judd LLP, Cheryl Coutchie has moved into the newly created role of director of pricing and process improvement.
In this new position, Coutchie will be responsible for developing a strategic pricing framework that will enable the law firm to migrate from time-based billing to value-based billing while incorporating the enhanced legal practice management needed to support it. She will also identify internal processes that would benefit from efficiency improvements and work with stakeholders to implement changes that enhance the client experience.
“As the practice of law changes, we must work to change with it in order to be successful,” said Douglas A. Dozeman, managing partner. “The addition of this new role will allow us to develop a long-term approach to pricing and client retention, as well as creating systems that enhance the value we provide to clients and the experiences of our attorneys and staff.
“Cheryl brings a unique skill set to this new role, as well as deep knowledge of our culture and our firm. Her extensive operational role at Warner in combination with her experience in other industries will position her to be successful. We are delighted to name Cheryl to this newly created position.”
Coutchie brings more than three decades of experience to her new role, including 26 years as director of human resources at Warner. In this role, she was responsible for all HR activities for the 230-plus attorney law firm that employs 420-plus support staff in eight locations across the state.
As HR director, Coutchie introduced innovative policies and programs, including a time donation policy, adoption assistance, mindfulness programs, recognition programs and others. She introduced and expanded the use of the Kolbe Index as a tool to decrease conflict and promote team building and now also facilitates Kolbe sessions with clients as a certified Kolbe consultant.
During her tenure, the firm was repeatedly recognized as an excellent place to work, receiving repeated awards as a 101 Best and Brightest Company to Work For, Detroit Free Press
Top Workplace, Forbes
Best Midsized Employers, Alfred P. Sloan Award for Business Excellence in Workplace Flexibility and Crain’s Detroit
Cool Places to Work.
Prior to joining Warner, Coutchie served in positions of increasing responsibility for a division of SPX Corp. She also worked as a personnel administrator for the Aluminum Company of America, or ALCOA, in North Carolina.
Active professionally and in the community, Coutchie serves as secretary of the board for the University Club of Grand Rapids and on the Paralegal Advisory Board for Ferris State University. She is a member of the Society of Human Resource Management and the Association of Legal Administrators. Coutchie is a graduate of Leadership Grand Rapids, Leadership West Michigan and the Institute for Healing Racism.
She has also served on the boards of Gilda’s Club Grand Rapids and the Grand Rapids Ballet Company and as past chapter president of the ALA. Coutchie has been recognized as Legal Professional of the year by the Grand Rapids Chapter of the National Association of Legal Support Professionals and as a Woman of Achievement by the YWCA.
Coutchie holds a bachelor of business administration from the University of Michigan and a master’s of labor and industrial relations from Michigan State University.
A native of Muskegon, she now makes her home in Cascade Township with her husband, Matt Wansten.
By providing discerning and proactive legal advice, Warner Norcross + Judd builds a better partnership with its clients. Warner is a corporate law firm with 230 attorneys practicing in eight offices throughout Michigan: Grand Rapids, Southfield, Midland, Macomb County, Kalamazoo, Muskegon, Lansing and Holland. To learn more, visit www.wnj.com
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